Make a Game Around a Celebrity – 16/55 Features Of Best-Selling Board Games
Celebrities are a huge part of societal culture nowadays. They are well known and tend to have massive social media communities and followings which be accessed to sell merchandise.
Board games based on celebrities are not new – our research found an Elvis Presley game published in 1957, an MC Hammer game we think was launched in 1991 and a Britney Spears version of Twister in 2012.
It’s kind of obvious how this works, find someone really famous, pay them bucket loads of money, slap their face on the box and off we go! But beware, the secret is to fit the Celeb together with Gameplay that makes sense.
This type of game tends to be quite hit and miss, just because the person is famous doesn’t automatically mean that fans will want to buy a board game based on that celebrity, but a celebrity that fits well with a particular game format or as a brand extension can lead to commercial success.
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