Chuck some Technology in the box – 17 of 55 Features Of Best-Selling Board Games
Featuring the new technology of the moment can be a great way of driving Sales.
There’s no reason why you can’t add in a gameplay feature needing people to refer to / use their smartphones, social media or whatever else is the current hot technology.
The key point though is that whatever technology is added in needs to enhance the gameplay experience. Very simple mechanical technology can provide a thoroughly compelling gameplay, whereas sometimes having super high tech with the massive development costs that go along with that can look whizzy but be confusing or not deliver a great experience.
The way to have success with technology added to board games is to focus first and foremost on why people play board games, and how any tech can improve that play experience. People play board games for social interaction, so how can an added element make that social interaction better? For example, there have been several board games featuring a lie detector, and while the technology behind lie detectors and the efficacy of lie detectors is perhaps questionable in terms of accuracy, that almost doesn’t matter with social experience. The point is to deliver fun first and social interaction second.
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