IMMERSE PLAYERS INTO ANOTHER WORLD – 7/55 FEATURES OF BEST-SELLING BOARD GAMES
Immerse players into another world. Some people just love to lose themselves in a Fantasy world with their Friends. Games such as Dungeons and Dragons, Magic: The Gathering and Warhammer are examples of this genre, but these are mostly considered for the more ‘hardcore’ gamers. Over time, we have seen great success for games which tried to make this type of immersive fantasy gaming more mainstream and more accessible. Heroquest and Heroscape were two games which tried to make deeper gameplay based on fantasy universes and scenarios accessible to a broader audience, and they achieved genuinely massive commercial success.
Some people love escapism – maybe they watch Netflix sci-fi content to escape the humdrum of everyday life, but that is a passive form of escapism. What this type of board game can do is to offer the same escapism in a more active, social fashion.
As with most other types of board games, there have never been so many ways to reach the type of person or groups of people interested in or at least open to more deeply immersive gaming. Community is everything today, and there are so many marketing tools available to board games companies to reach and activate audiences who were hitherto hard to get to.
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