Why 2021 Should Be A Good Year For The Board Games Industry
As a new chapter begins with the start of 2021, the outlook for the global board games business is good (again!). As the COVID-19 19 vaccine rolls out around the world we should see a gradual return to some degree of normality across the first half of 2021. This is both good news and bad news for he board games business – it’s obviously good in so many ways for humanity in general, but it may prove difficult to beat year on year sales numbers for the first half of 2021, since the first wave of lockdowns across the developed board games markets delivered a major boost to board game sales out of season.
The good news though is that board game playing tends to be habitual – i.e. once you have the habit, it tends to be repeated, so there is a good chance that a new wave of committed gamers will result from the board games boom of 2020. New gamers who stick with gameplaying over time will offer an ongoing sales driver to the dynamic of the industry, so once we get past those tough year on year comparisons, we should see an elevated industry going forward for the next few years.
Moreover, one of the massive cultural, social and business trends and impacts from the pandemic looks likely to be a long-term shift towards revised working patterns i.e. less commuting and more working from home. Bearing in mind commutes in big cities tend to be c. 1 hour each way, that’s potentially 2 hours saved each day, some of which will be put into leisure activities, and spending quality time with the family!
So, let’s look forward to a good year supported by a rapid vaccine rollout, but above all let’s enjoy the vibrancy of the board games business!
Have you listened to our PLAYING AT BUSINESS podcast? We analyse key areas of the toy and game business, we interview leading people in the business and we discuss major trends and changes across toys & games. You can listen to numerous episodes here: https://playingatbusiness.libsyn.com/