Let The Players Collect & Compare Their Heroes – 42/55 Features Of Best-Selling Games
Top Trumps is a great example of collectability combined with comparison-based gameplay. There are so many versions of Top Trumps today, with one for seemingly every fanbase or niche topic. The brand is on sale in more than 30 countries with at least 10 language versions on sale.
But beyond such simple gameplay we can take a look at trading card games including Magic: The Gathering, Yu-Gi-Oh and Pokémon. Pokémon has reportedly sold more than 34 billion cards since first launching back in 1998. There are more than 20,000 unique Magic: The Gathering cards in circulation with more than 20 billion cards printed over time. Yu-Gi-Oh cards had sold more than 22 billion by as far back as 2009.
In short, cards which are collectable and have an underlying gameplay can be really popular and massive commercially speaking. Of course, Yu-Gi-Oh & Pokémon demand has largely been stimulated in conjunction with TV programming, with hugely popular animated content driving both.
Beyond these mega-brands, we can also look at sports collectable cards and stickers – baseball cards have been a huge cultural phenomenon in the USA, whereas football (soccer) cards and stickers are massive business in Europe.
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