Find A Big Enough Niche – 5/55 Features Of Best-Selling Board Games
Not every game has to appeal to everyone. By picking out (large) niches, you can deliver successful Games. If you look at Monopoly, the Brand is often extended into new niches with good results. If that can work for a Brand Extension, it can work for an entirely new game.
It has never been easier to target a specific group of people who are fans of a particular brand, TV show, celebrity, trend etc. Social media allows us to target pretty much any group of people out there. Whereas once our consumer targeting was dumb, and therefore we had to use very mainstream themes for our board games in order to get distribution, things have changed significantly. We no longer need to develop catchall games which appeal to everyone. We can use PPC, social media and of course the power of Amazon to deliver niche products to market with success.
This trend towards products targeted at niche audiences is only going to grow as technology gets smarter and further embedded into our lives. There is of course significant opportunity in selling mass market games to retailers like Walmart, Carrefour and Tesco, but in the end, that is a tough, tough game – because you are one of many companies trying to muscle your products in to limited shelf space with thousands of competing products also vying for the same space. Why be one of many when you can be one of one? There are so many opportunities out there today – and with content proliferation ongoing, opportunities to develop board games based around fandom and niche identity/groupings abound.
What exciting times these are!
We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/
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