Category Archives: Uncategorized

Let The Players Collect & Compare Their Heroes – 42/55 Features Of Best-Selling Games

Let The Players Collect & Compare Their Heroes – 42/55 Features Of Best-Selling Games

Top Trumps is a great example of collectability combined with comparison-based gameplay. There are so many versions of Top Trumps today, with one for seemingly every fanbase or niche topic. The brand is on sale in more than 30 countries with at least 10 language versions on sale.

But beyond such simple gameplay we can take a look at trading card games including Magic: The Gathering, Yu-Gi-Oh and Pokémon. Pokémon has reportedly sold more than 34 billion cards since first launching back in 1998. There are more than 20,000 unique Magic: The Gathering cards in circulation with more than 20 billion cards printed over time. Yu-Gi-Oh cards had sold more than 22 billion by as far back as 2009.

In short, cards which are collectable and have an underlying gameplay can be really popular and massive commercially speaking. Of course, Yu-Gi-Oh & Pokémon demand has largely been stimulated in conjunction with TV programming, with hugely popular animated content driving both.

Beyond these mega-brands, we can also look at sports collectable cards and stickers – baseball cards have been a huge cultural phenomenon in the USA, whereas football (soccer) cards and stickers are massive business in Europe.

 

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A Picture Tells A Thousand Words – 41/55 Features Of Best-Selling Board Games

A Picture Tells a Thousand Words – 41/55 Features Of Best-Selling Board Games

Drawing based Games have shifted lots of boxes! Pictionary has sold in the region of 40 million games since first being published in 1985 and has the rare honour of having been published by both toy giants – Hasbro and Mattel.

Over time there have been several other high selling board games which have featured drawing as part of the gameplay – Cranium being one of the most notable.

One point we have observed over time is that some people are better at drawing than others, so if you can find ways to make drawing games easier and more fun for people who are not good at drawing you may increase the size of the potential audience and therefore the commercial potential of your game.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

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Deliver Suspense And Tension – 40/55 Features Of Best-Selling Board Games

Deliver Suspense And Tension – 40/55 Features Of Best-Selling Board Games

In the same way that we love to watch TV shows that are filled with surprise and sudden shocks, so we love to play Games which have us on tenterhooks like Jenga. Just watch out for that tower tumbling, and tension levels rising before it goes!

We have research tested the game of Jenga many times with families, and there is a palpable level of tension with children, because the tower is a much more significant size if you are much smaller child than if you are an adult – to put it in context, the Jenga tower starts the game at around 28 centimetres, but can end up significantly higher, while the average height of a 6 year old in the UK is around 91cm…therefore the tower is just under 1/3 of the height of the child. All this arithmetic points towards the collapse of the tower being a major event for children, which builds even greater tension and anticipation for the inevitable collapse of the tower.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

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Test Powers Of Deduction – 37 Of 55 Features Of Best-Selling Board Games

Test Powers Of Deduction – 37 of 55 Features Of Best-Selling Board Games

Games like Guess Who, Battleship and Mastermind offer a light test of deductive skills (and sell in large quantities). Note the emphasis on ‘light’, the concept can be really simple, making something very complicated won’t necessarily be mass market.

Guess Who seems simple, but the mechanic/matrix of characters and variations behind it is surprisingly complicated. Battleship is very basic, but also highly compelling. Mastermind is not frankly speaking the most exciting board game in the world, but it has still sold millions of games over time.

What all these games have in common is their effect – this type of simple deductive thinking positively aids the cognitive development of children. So, while adults may not find these gameplays very compelling, for children they can be quite challenging and therefore particularly stimulating.

Guess Who is reported to sell around 2million games each year, Battleship is so big that a Hollywood movie starring Liam Neeson & Rihanna based on this classic game grossed more than $300m at the global box office and Mastermind has sold tens of millions of copies over time. Commercially speaking, simple deductive games are major news.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

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Turn Your Players Into Detectives – 36 of 55 Features Of Best-Selling Board Games

Turn Your Players Into Detectives – 36 of 55 Features Of Best-Selling Board Games

Classic sleuthing Games such as Clue/Cluedo, Mysteries Of Old Peking and 221B Baker Street put people into the shoes of Detectives, but so do more modern iterations such as the CSI games launched some years back. This genre is not going away, either in terms of general
everyday culture, TV programming or Board Games.

There is something so fundamentally appealing about sleuthing as an entertainment theme. But more than that, there is also a great fit between the theme of detective work and board game play.

In more recent times, Escape The Room has become the modern incarnation of this type of deductive reasoning game, with both top selling games in a box, as well as physical Escape The Room venues to visit.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

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Give People An Excuse To Get In Close Proximity – 35/55 Features Of Best-Selling Board Games

Give People An Excuse To Get In Close Proximity – 35/55 Features Of Best-Selling Board Games

For a variety of reasons(!), people just love to be close to each other. The all-time classic example of this is of course the game Twister.

Originally at launch, Twister because successful at least partly because host of the Tonight Show, Johnny Carson played it with actress Eva Gabor, leading to the publishers being accused of selling “sex in a box”!

On a more innocent level though generations of children have enjoyed trying to twist themselves around and collapsing in a heap together when they couldn’t quite make it.

So, whether you create a game based on facilitating physical intimacy, or just on having innocent fun for kids there could well be success in your game’s physicality!

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

Sign up now for our free BoardGameBiz newsletter offering insights, news and analysis of the business of Board Games. We’ll also send you a free copy of our book ’55 Features of Best-Selling Board Games’ – just click here to sign up

 

Give People An Excuse To Be Silly – 34/55 Features Of Best-Selling Board Games

Give people an excuse to be silly – 34/55 Features Of Best-Selling Board Games

Some people act silly naturally, but others need an excuse to act up – and board games can provide that. Children quite easily act in a silly way, because it is enjoyable and hilarious, but a lot of adults frankly speaking are a bit uptight!

There are some timeless classic gameplays which basically allow adults to be silly – the most obvious example would be Charades. There have been many versions of Charades as a boxed game. In more recent years there have been a number of games which are based on acting up in a silly way – Pie Face, Mega Mouth and many more. These types of games which have silly actions more easily lend themselves to viral word of mouth, because people are more likely to share a picture or video of someone doing something ridiculous than they are to share an image of people sat around a board rolling dice.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

Sign up now for our free BoardGameBiz newsletter offering insights, news and analysis of the business of Board Games. We’ll also send you a free copy of our book ’55 Features of Best-Selling Board Games’ – just click here to sign up

 

 

 

Deliver An Entertaining Memory Test – 33/55 Features Of Best-Selling Board Games

Deliver An Entertaining Memory Test – 33/55 Features Of Best-Selling Board Games

Testing people’s memory shifts Game boxes! There are so many games which have memorising data or information at the heart of the gameplay. Examples of memory based games include Ravensburger’s fantastically successful Memory, as well Orchard Toys Shopping List game and many more.

An interesting tweak on the formula of memory tests can make for a commercially successful game.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

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Create A Game With Funny Animals – 32 Of 55 Features Of Best-Selling Board Games

Create A Game With Funny Animals – 32 of 55 Features Of Best-Selling Board Games

 

One of the truisms of the toy & games business is that kids just love Animals. So many of the toys and games out there feature cute & funny animals in some way.

Some of the best-selling skill and action games for children are based on Animals. Elefun, Buckaroo, Hungry Hippos and many more all feature funny animals doing funny things.

If you can play to the character of the animal, even better i.e. the ‘Doggie Doo’ game where the Dog literally farts and defecates is much loved by kids around the world (and has sold in huge quantities).

It’s not just those type of plastic skill and action games though – cardboard games are also popular when featuring animals.

The point is that there is a limited number of long-term proven themes for toys & games for children – and animals is one of those major themes. This doesn’t mean that you just have to slap an animal on the game and it will sell, you still need a well-crafted game with strong gameplay, but if you add in animals as part of the formula you are probably more likely to achieve success!

 

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

Sign up now for our free BoardGameBiz newsletter offering insights, news and analysis of the business of Board Games. We’ll also send you a free copy of our book ’55 Features of Best-Selling Board Games’ – just click here to sign up

 

Sneak Some Education Into The Gameplay – 31 of 55 Features Of Best-Selling Board Games

Sneak Some Education Into The Gameplay – 31 of 55 Features Of Best-Selling Board Games           

Creating fun play patterns based on educationally beneficial topics, content and theme can lead to massive sales success. If you look at classic perennial games which have been good sellers over a long period of time, a large proportion of these games are fundamentally educational. For example, Scrabble has sold over 150million copies over time…that’s a massive sales volume. This type of long-term high sales can’t be driven just by marketing spend – marketing spend may help, but it is only possible where the concept of the game and the play experience are genuinely compelling.

It’s not just Scrabble though – Boggle, Upwords and Rummikub have sold many games over time.

The reality is that ‘edutainment’ products can be really successful. What drives this is the desire for parents to play with their children and spend quality time, while also aiding their child’s development. This purchase driver is not limited to board games, we see the same things with Science kits, puzzles and other toy products.

 

We run a Consultancy business helping board games companies to grow. We have experience of most major board games markets around the world and our team has developed more than 200 board games including versions of classic games like Monopoly, Clue/do, Risk, Game of Life etc. For more information on our services (including our Export sales Consultancy) please just click here: https://www.kidsbrandinsight.com/services/

Sign up now for our free BoardGameBiz newsletter offering insights, news and analysis of the business of Board Games. We’ll also send you a free copy of our book ’55 Features of Best-Selling Board Games’ – just click here to sign up